I was looking up my old Science of Sales™ training notes recently and wanted to share this analogy with you: “The Power of 15:7:1 in Prospecting” Watch what this salesperson does – each day. Let’s call her Yvonne. Yvonne lifts the telephone and dials 15 people every day. On average, she gets through to or...
I was re-reading this article again about the global Microsoft breakdown caused by CrowdStrike. I quote, “Even basic checks by a human developer would have found the problem.” So how could a multi-Billion dollar company make such a basic mistake? Their root cause analysis sheds light on a common but costly mistake in business: unclear...
Without a clear business strategy that’s integrated and coordinated, your efforts can often feel like short-term tactics rather than long-term solutions. This is particularly true for many SMEs and early-stage Startups when it comes to marketing. It’s common for SME business leaders to concentrate on the “HOW”: How do I run marketing campaigns to generate...
If we don’t understand work planning vs work flows, it explains why even the simplest tasks take us longer than we expect — and it happens to many of us. Remember the most infamous iceberg, which sank The Titanic? According to survivor stories, the iceberg that sank the luxury cruiser stood anywhere from 80 to...
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