The Power Of The 15:7:1 Sales Ratio

I was looking up my old Science of Sales™ training notes recently and wanted to share this analogy with you: “The Power of 15:7:1 in Prospecting” Watch what this salesperson does – each day. Let’s call her Yvonne. Yvonne lifts the telephone and dials 15 people every day. On average, she gets through to or...

A Story About Accountability

I use stories and analogies to help my clients get a better grasp of concepts. Here’s a story I prepared about Accountability – I invite you to read it, and ask yourself, what insights do you get about how your business operates? — In the outskirts of Johor Bahru is a town called Plentong. There...

Marketing Strategy vs Marketing Plan

Without a clear business strategy that’s integrated and coordinated, your efforts can often feel like short-term tactics rather than long-term solutions. This is particularly true for many SMEs and early-stage Startups when it comes to marketing. It’s common for SME business leaders to concentrate on the “HOW”: How do I run marketing campaigns to generate...

Disruption Doesn’t Wait. Are You Ready For AI?

Remember when taxi drivers said Uber would never take off? Back in 2010, many in the taxi industry believed ride-hailing was just a passing trend. But Uber & Grab proved them wrong.  In 2014, we had over 28,736 taxis on the road. By 2024? That number halved to around 13,117. Meanwhile, private-hire vehicles exploded from...