Why Play to Win™?

The Playing to Win™ Strategy to Execution framework has Empowered 34+ SMEs & Startups across Southeast Asia to get Unstuck & Added More Than $239m Revenue Since 2018.

The One-Page Roadmap for ANY Business to Grow & Scale

The Playing to Win™ Strategy to Execution framework incorporates the 5 integrated choices any business will have to make to WIN sustainably:

① Winning Aspirations
② Where to Play
③ How to Win
④ Core Capabilities
⑤ Management Systems

Why Develop a Playing to Win™ Strategy?

Poor Company Culture

Your team lacks ownership and struggles to connect with a broader purpose beyond making money.

Poor Customer Satisfaction

Your business sells to everyone. The majority of your clients do not purchase from you again.

Weak Business Model

Your business model does not produce the margins necessary to create wins for your client, your company and your employees.

Poor Decision Making

Without hard data, it is difficult to measure progress and identify areas for improvement. You make business decisions based on gut feel.

What Makes the Playing to Win™ Strategy Different?

Most strategy frameworks are too high-level, use many frameworks which are not integrated and does not align decisions in a cascading manner.

Most strategy frameworks are too high-level, use many frameworks which are not integrated and does not align decisions in a cascading manner.

Playing to Win™ covers the macro, micro, operational, financial, core capabilities and management decisions of the business.

It could be shared and adopted by every level of the company and does not appear like a fluffy dream conceptualised in the ivory tower.

How was the Playing to Win™ Strategy Developed?

Moonshi integrates Effective Communications, S.M.A.R.T. model, Asking Clarifying Questions (5W1H), RACI matrix, Eisenhower, 5 Whys, Systems-thinking, Design-thinking, OKRs and several other business and management frameworks to make the Scaling-Up Playing to Win™ Strategy to Execution framework easy to understand and execute.

The Playing to Win™ Strategy to Execution framework used by Scaling-Up! was developed by Moonshi when he was CEO of CommGate. It was adapted from the Playing to Win framework developed by Alan G Lafley, Chairman of P&G.

Moonshi integrates Effective Communications, S.M.A.R.T. model, Asking Clarifying Questions (5W1H), RACI matrix, Eisenhower, 5 Whys, Systems-thinking, Design-thinking, OKRs and several other business and management frameworks to make the Scaling-Up Playing to Win™ Strategy to Execution framework easy to understand and execute.

It all started when Moonshi noticed his ERP business was expensive to deliver for the SME customer segments due to many factors that could not be controlled by the company, with increasing labour costs caused his project margins to suffer.

Over the next two years, Moonshi systematically pivoted the business into an omni-channel e-commerce inventory management system. This allowed them to acquire ecommerce marketplace partnerships that converted into $298m worth of contracts.

This approach became the foundation of the Playing to Win™ Strategy to Execution framework.

Today, this Strategy to Execution framework has been implemented by CEOs & Managing Directors who are operating businesses of $3m – $50m in annual revenue, looking for their next stage growth.