What Our Clients Say

25 unscripted conversations with the SME leaders I have worked with.

37+ Businesses. S$249M+ in Growth Revenue. Here Is What Changed.

Every leader on this page came to me with the same question. “How do I stop being the bottleneck and start growing again?”

The answer was different for each one. The process was the same. The Playing to Win™ framework, delivered with Clarity every 90 days.

These videos are unscripted. No scripts. No prompts. No edits. Just CEOs, Managing Directors, and Managers/Leaders sharing what happened when they committed to working ON the business instead of IN it.

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From Confusion to Clarity.
Strategy Development in Action.

Strategy without Clarity is a wish list. These leaders used the Playing to Win™ framework to define their Winning Aspirations, choose Where to Play, and decide How to Win. Then they aligned their entire organisation around those choices.

In 50 years of business, this is the first time we published our financials and set clear KPIs for the entire company. The morale is very good. All of them are very motivated to turn this around - in fact they did better than expected.

Voo Choon Ling
Group Managing Director
Woodlands Transport

"We finally have clarity on our direction and strategy after developing it using the Playing to Win framework. We are very clear what we are going to do, where we want to go and which kind of company we want to be."

Steven Shi
CEO
Evernet

"In the past, I don't have this clarity of how all 250 people in our organisation can move towards the same direction. After one year I definitely see a big difference, with this alignment we will be able to achieve more."

Chew Chin Seong
Managing Director
Maha

"I've a lot more confidence that our business can scale. We always think it's impossible to look at margin growth, but Moonshi actually proved that there is a way."

Tan Seow Hoon
Executive Chair
Maha

"Moonshi has taught us a lot of things - the thinking, processes, frameworks. Everybody is putting in a lot more effort, and they're all working closer together now. I'm really very grateful he's putting in a lot of effort, as if it's his own business."

Victor Tay
CEO
White Restaurant

"I really want to thank Moonshi! Without him, we can't think out of the box. He actually opens up the sky for us, we have the power to do even more with his help."

Tan Seow Hoon
Executive Chair
Maha

"Developing our purpose, vision and mission was a fantastic experience, because I've been working with my co-founders for a long time, but I never knew them as good as I do now."

Tobias Strebitzer
CTO
Magloft

With Moonshi's guidance and giving a lot of support, you can understand the Playing to Win Framework much easier and apply into your business.

Chew Chin Seong
Managing Director
Maha

Maha is a specialty chemicals company with three leaders featured on this page. The Managing Director, the Executive Chair, and the Head of Regional Business. When the entire leadership team speaks about the same transformation, that tells you something about the depth of the work.

I have watched leadership teams move from pulling in different directions to full alignment in 90 days. The shift starts with one conversation.

Start Your Growth Conversation

Teams That Execute Without the Owner in the Room

The biggest complaint I hear from SME leaders is simple. “Nothing moves unless I push it.” I use Growth Culture Design™ to turn order-takers into problem-solvers. Leaders who deliver outcomes without the owner pushing every day.

I really loved it, and to see my team of leaders open up is something that I am very grateful for. Moonshi has such strong facilitation skill, that's the reason why I chose to work with you.

Neville Loh
General Manager
LCC Mooring

LCC Mooring is a maritime services company. The General Manager was deep in daily operations with no room to lead. After the Growth Culture Design™ process, the team built the capability to solve problems and deliver outcomes on their own.

"Working with Scaling-Up really helps us get everyone aligned and on board. We are more open to sharing ideas, we communicate more often now, more misunderstandings are being resolved and we are able to work better together."

Clarence Tan
Head of Regional Business
Maha

"In terms of team culture, there is more collaboration and communications. We are building a better team than before."

Steven Shi
CEO
Evernet

"The outcomes have been very positive - there is greater communication and trust, and we are more empathetic to one another. And we're more aligned towards our company goals."

Laureen Tan
Director
White Restaurant

AI for SME Leaders, Not Tech Companies

Most AI training is built for tech teams. I built the Scaling-Up! AI Launchpad for SME leaders. Leaders who want to use AI tools like ChatGPT, Claude, and Gemini to make faster decisions, automate repetitive work, and free up time to work ON the business.

As a provider of AI tools, I want to get my clients to attend, so they can learn more and see the different aspects how to implement AI.

Karen New
AI Specialist
Quest0

Karen is an AI specialist. She attended the Scaling-Up! AI Launchpad to see how SME leaders can adopt AI without a technical background. Her perspective bridges AI capability and real business application.

"It opened up my mind so much! I didn't know much beyond ChatGPT, but today I really grasped a lot of ideas of what actually AI can do for my company, and also how to pass it down to our employees."

Andy Wan
Managing Director
Gold Prosperous

"What strikes me from today's event is getting to know AI in-depth and what it can do for us... It's just awesome, I wouldn't know it could get to those extents and be so helpful!"

Alessandro Lo Giudice
Founder
Asda Design

"The event taught me how to look at our workflow and dissect which area to implement AI... I would recommend this for people who have a basic understanding of AI, and want to dive deeper and see what else can be done."

Gee Suan Yeo
BD Manager
Turntech Precision

"I use AI every day, but today is a bit different because I understand AI is not just a prompt, it can also streamline processes and workflows."

Sofan Tan
Financial Consultant

Real Strategy, Real Time. Hot Seat Sessions.

The Playing to Win™ Hot Seat is a live strategy session. I work through a real business challenge with a leadership team, in front of other SME leaders. No theory. No slides. Just a real problem, dissected and solved in real time. Here is what participants said after sitting in the hot seat.

Moonshi showed how possible it is to solve our problems in just an hour. It was a really good workshop for all our team members to be involved and give them a sense of ownership.

Adam Piperdy
CEO
Unearthed Productions

Adam brought his entire leadership team to the Hot Seat session. All four members recorded testimonials on their own. The CEO, the COO, the Technical Director, and the Client Experience Director. When the whole team validates the experience, you know the session delivered.

"I really want to thank Moonshi! It is quite an eye-opener, it opened up our mindset on how we can deal with issues and problems."

Rei See
COO
Unearthed Productions

"We didn't even know about all these issues! Now we are taking this head on with the whole group, and it's much more insightful."

Allan Tan
Technical Director
Unearthed Productions

"I appreciate Moonshi's insight into problems that we ourselves cannot see because we are stuck in the rut, and his straightforward frankness to make us think deeper."

Andrina Yeo
Client Experience Director
Unearthed Productions

Solving the Problems You Cannot See

Most SME leaders know something is wrong. Revenue plateaus. Teams disengage. Customers churn. The root cause is buried under years of workarounds. I use structured problem solving with these leaders to find and fix the real issues.

I think being together with my colleagues to solve problems has been the most valuable. Because communication is one of our biggest problems, and in these two days we understood how to communicate better - that is very useful for us.

Sam Lim
COO
White Restaurant

Sam Lim is the COO at White Restaurant, home to The Original Sembawang White Beehoon. When we started Playing to Win™ journey, the operational issues looked like the usual F&B suspects. Cost pressure, staffing gaps, service consistency. The real issue sat one level deeper. Communication between the leadership team and the floor had broken down, and every other problem was a symptom of that gap. Fix the communication, and the rest started to move.

"It's good to actually step out of day-to-day operations and see what areas we can improve on. Moonshi has been very direct and honest, he truly understands the difficulties that a SME is facing and will challenge our beliefs."

Adam Piperdy
CEO
Unearthed Productions

"Finally there's someone who can give us advice, and teach us how to use data to resolve issues. Everyone is looking forward to use what we have learned in these two days - thank you very much Moonshi!"

Victor Tay
CEO
White Restaurant

Planning That Delivers Every 90 Days

It gave us a very good framework to guide us. There's obvious improvements in two areas - first, how to break down tasks; secondly, how we monitor progress and give each other feedback.

Zoe Luo
Director
Evernet

Plan to Win™ is the 90-day execution cycle. It turns strategy into measurable outcomes. Instead of annual plans that gather dust, SME leaders work in 2-week sprints. They set OKRs, track progress, and adjust course every quarter. Zoe shares how this changed execution at Evernet.

These 25 leaders took the first step. The conversation starts with a 30-minute Growth Discovery Call.

Apply Now

Frequently Asked Questions about Working with Scaling-Up! Ventures

What industries do your clients come from?
I work with SME leaders across industries. IT services (Evernet), specialty chemicals (Maha), F&B (White Restaurant), logistics and transport (Woodlands Transport, LCC Mooring), creative production (Unearthed Productions), and many others since 2018. The Playing to Win™ framework is industry-agnostic. It works because every SME between S$5M and S$100M faces the same structural growth challenges.

How long does it take to see outcomes?
The Playing to Win™ framework delivers outcomes every 90 days through the Plan to Win™ execution cycle. Most clients report Clarity on their strategy within the first 90 days. Measurable business outcomes like revenue growth, margin improvement, and team alignment follow within 6 to 12 months.

Are these testimonials scripted?
No. Every video on this page is an unscripted conversation. I ask clients to share their honest experience. What worked, what was hard, and what changed. Several clients including Maha, Evernet, White Restaurant, and Unearthed Productions have recorded multiple testimonials over time. That shows the ongoing nature of the transformation.

What size of business do you work with?
Businesses generating between S$5M and S$100M in annual revenue, with 25 to 500 employees. The leaders on this page run companies ranging from 30 to 250+ employees across Singapore and Southeast Asia.

How do I get started?
Submit an application at scalingupventures.com/apply. I personally review it and schedule a Growth Discovery Call to understand your business challenges before we scope any engagement.

Scaling-Up! Ventures is a Strategy innovation, Growth and Service design company. We are a team of Entrepreneurs, Playing to Win Growth Strategists, Management consultants, People developers, Executive coaches and Business mentors. We link Strategy & Execution, Business & Design, Context & Technology, Behaviour & Growth with Trends & Insight. We facilitate and guide Organisations to re:Imagine™ their business under the light of innovation and what is possible, and we facilitate them through their creative transformation journey step-by-step.